This month, Shropshire public relations agency, Parker Ward Limited, is celebrating its 10th anniversary. Launched back in October 2002 by Tim Ward – following his redundancy from his role as marketing manager for ALSTOM Power’s district heating business – the company has steadily grown its reputation, offering a full-service agency to clients from all over the UK and Europe.
Capitalising on Tim’s fifteen-year technical background in low-carbon heat and power, the company has developed as a niche agency for the ever-expanding energy and engineering sectors as well as successfully fulfilling the more traditional role of PR agency to businesses across a wide variety of sectors.
Over the years, Parker Ward has secured a number of high-profile consumer-oriented clients, including London’s historic Old Spitalfields Market, The National Brewery Centre in Burton and the £16-million Conkers Visitor Centre in the heart of the National Forest. Complementing this, the company has also promoted energy technologies for the likes of ABB, ALSTOM, Biogas Technology, Busch UK, Herz and LowC Communities to name a few.
Speaking from the company’s Shrewsbury office, Tim Ward, managing director (pictured), reflected on a successful decade’s business: “The last ten years have been hard work, but immensely enjoyable. Our team here would like to thank all of our customers, suppliers and associates for their support over that time.”
“It’s never boring here – working on so many projects and sectors for such a wide-ranging group of clients. One minute we’ll be reporting on how a stately home is slashing its carbon emissions by producing heat and power from its waste timber – then the next, orchestrating and promoting a competition to see the ancient role of Ale Taster reintroduced to the City of London – both of which attracted significant media interest from both the UK and overseas.”
One such client, Wellington Market Company Plc, has enjoyed a fruitful working relationship with Parker Ward – following the arrival of its current chief executive, Malcolm Ball, in the summer of 2008. Malcolm commented: “In the many years I have been dealing with public relations agencies, I have yet to find one that matches the results that Parker Ward has delivered for our business. They somehow manage to take a small story and secure us repeated national television coverage in news features, through to regular editorial in local newspapers. What’s more, we’ve not had to look outside Shropshire for the skills that have added real value to our business.”
Buoyed by its success, the agency is planning to further strengthen its business in promoting low-carbon energy technologies – particularly as the UK moves towards reducing its reliance on fossil fuels and meet its legally-binding obligations under international agreements for lowering greenhouse gas emissions.