A Cornish businessman has launched a campaign that will hopefully see the creation of the UK’s first ever pasty museum at a food-based visitor attraction that is being planned near St. Austell.
Malcolm Ball, the chief executive of WMC Retail Partners Plc, the company behind the transformation of the historic award-winning Old Spitalfields Market in London, is overseeing the creation of the new 13,000 square-foot attraction that is designed to celebrate the very best in Cornish food and drink produce.
He said: “I started to research whether there’s any visitor attractions focussing on our famous pasty and was absolutely staggered to find out that there wasn’t one in the UK, let alone Cornwall.”
“From what I can discover, there’s only one pasty museum in the world which is located in Mexico, so I’m launching this campaign to call on our county’s food producers to help me establish not only a museum that tells the story of how they were created, but also to allow the public to watch them being made and then try them whilst still mouth-wateringly fresh from the oven.
“The pasty is synonymous with our region and whilst they do exist in other forms throughout the length and breadth of the UK, most people view Cornwall as the ‘pasty capital’ – so it’s only right that we mark this with the creation of a museum right here in St. Austell.”
Ball went on to explain his concept for the wider attraction: “We want to make the development a total celebration of our county’s rich heritage and its wonderful produce – both in terms of food and drink. Bringing together all that makes Cornwall so special, we’ll create a unique offering that will have a broad attraction to both locals and visitors to the area.”
“We already have one of the region’s most renowned seafood specialists on board and I’d be delighted to hear from any other interested companies or individuals that want to help shape and develop our vision for creating an exciting new attraction. Our local food and drink producers are outstanding and we know that there will be a big demand from a public that’s eager to taste what makes Cornwall so special.
“We’re hoping to offer a mix of exciting exhibits – centred around our plans for the pasty museum, including a farm shop and deli that focuses solely on retailing affordable Cornish food and drink produce and also a restaurant where the very same produce is freshly prepared for the customers to enjoy in a fabulous and relaxing environment.”
Situated at the Par Stadium Retail Park where around 15,000 shoppers visit every weekend, the 13,000 square feet of modern retail space is offering a blank canvas for the new venture.
With free parking for over a thousand cars, excellent footfall and good communication links with the rest of the county, the retail space offers a prime opportunity for development. Malcolm Ball can be contacted via email email@example.com or by telephoning 07979 243 258.
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WMC Retail Partners Plc
WMC Retail Partners Plc (formerly known as Wellington Market Company Plc), is a public company created by an Act of Parliament in the middle of the nineteenth century and can trace its history back to 1244 when Wellington Market was established by Royal Charter. It has become the leading private sector retail market operator in the United Kingdom. Currently it operates general markets, specialist markets, events and consultancy services at various locations throughout England and is the only public company operating retail markets.
An ISDX-quoted company, in the year ending 31st December 2013, its turnover was £6.2m with around 80 FTE employees.